In case you haven’t heard, TomorrowWorld attendees have been fuming. Most commentary on the festival has been wildly negative and Atlanta police are even investigating a possible sexual assault. The ID&T festival denied entry to ticket-holders and left thousands of attendees stranded. Besides their initial statement, a TomorrowWorld spokesperson spoke on the subject and they also took to Facebook to apologize shortly after.
While everyone waited for an official statement from the festival, TomorrowWorld and Tomorrowland press agent Debby Wilmsen spoke to Belgian news site HLN BE, but she is placing most of the blame on forces outside of the festival’s control. You can see her translated statement below.
“It is normal that the tents are wet when it rains five days. There you can as an organization not do anything. That people have far to walk, has to do with the size of the premises. The distances are simply enormous, even in dry weather they would have to step away. It’s no different in Belgium… Many people no longer wanted to wait and begin walking on their own, and they got lost in the woods around Chattahoochee Hills. It is rural America, there is no transport and who does not know his way, soon gets lost.”
“We have done the same as in Belgium. We have hay and wood bark scattered and some parts covered with mats. Chattahoochee Hills is a huge site, we can not completely [make] full set of ramps. It also just kept raining. You can put hay but it will at some point still [get] too wet. And you can not put coverings over 40,000 tents.”
“[The US media] focus primarily on what they see via social media visitors. It is also about a small percentage of the visitors… It’s not fun to read on social media how many people are dissatisfied, but on the other hand, there are many more people who have had a very good time.”
“This is anyway not pleasant, in the first place not for the visitors. But we have to take stock. How big is the reputational damage is difficult to estimate.”
She is disregarding the voices of thousands of unhappy people, which digs TomorrowWorld into an even bigger hole than they started with. Hopefully the festival can do some damage control, or they will undoubtedly lose a plethora of potential ticket-buyers next year. Fortunately, they also posted a heartfelt apology on their Facebook page, with an email for festivalgoers to voice their concerns and problems.