A recent Apple Music commercial gained a lot of buzz, after it used the description “Instant Boyfriend Mixtape Service.” The ad, which featured Kerry Washington, Taraji P. Henson and Mary J. Blige, focused on the idea of females hanging out together listening to their favorite throwbacks.
Selma director Ava DuVernay was responsible for the commercial, which debuted in September. Mary J. Blige appeared for a spot on CBS This Morning, along with Jimmy Iovine, head of Apple’s streaming service, in an effort to further interpret a brand new video.
Iovine claimed that some women have difficulty finding music, while “complaining about boys, if they’re heartbroken of whatever.” He also said that not everybody “knows a DJ or something.” Blige explained that she was on board with the idea from the very beginning, but the internet had other thoughts about Iovine, blasting his remarks as sexist.
Iovine has since apologized for his remarks during the interview. The statement is below.
“We created Apple Music to make finding the right music easier for everyone — men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize.” – Jimmy Ivoine, to Buzzfeed News