Kids of the Apocalypse are something new altogether. Dubbed “a sonic and visual head-fuck”, these scrappy kids pull you through the void of imagination into an immersive world of sound and color, inviting you to explore their separate reality for as long as the music plays.
This visual and audio pairing project is the brainchild of Stefan Storm, one half of widescreen pop escapists The Sound of Arrows, along with stunning animated visuals created by award-winning Spanish director Ernest Desumbila. The work is described by poetic writer Michael Cragg as “a semi-conceptual world of broken promises, desolate dreams and just a smidgen of hope.” The Kids of The Apocalypse are anchored in a dark, post hip hop R&B hybrid era not too far from our own time.
“It’s about painting a world with sounds. Sort of doing immersive soundscapes and conjuring up imagery from the music,” Storm says of the project’s epic ambitions. “That’s how I wanted it to be. Filmic. Wanting to enter into a world when you listen to music…I’ve always been a big film buff and those sort of films have always been the most interesting – ones with another world or a world slightly different to ours and set in the future.” After a chance meeting with Desumbila in Spain while on tour with The Sound Of Arrows, Storm knew he’d met his perfect match. Desumbila would be the person to bring his creative dream, the story of a Mad Max-esque army of kids up against a massive corporation set on destroying the planet, into a twisted reality.
Storm’s work delves deep into the darkness of the melody at hand, yet always searching for that sliver of light at the end of the tunnel. This is showcased triumphantly on the album’s opening track, Masters Of The Sun, a work accompanied by a melange of real footage diced with explosive anime. This song was the genesis of this epic project. You can play the EP here:
“Better Life” is the kicker piece for Storm’s Mad Max inspired plot, a brooding bit of mid-paced hip-hop featuring Orange County rapper Wes Period. “We shot it in a massive supermarket in Spain with a cast of fifteen kids,” remembers Storm. “It represents the Kids Of The Apocalypse world a bit more.” The piece leaves the watcher alone in a world not so unlike our own, with the bodies of adults scattered all over the ground as the children, identities concealed through flashing animation, roam the world that is now, suddenly, theirs. The story vaguely continues with “Don’t Give It Up” in what appears to be an abandoned high school turned wild forest, ensnared in the natural battle between good and evil, real and machine. The videos and songs are as haunting and riveting as they are sick. Seriously. Do yourself a massive favor and dive into it:
“Dont Give It Up”: