Beatport has assembled a team to tell you what to call your music. Their brand new genre categories bring a new light as to what genres are traditional, popular, and up-and-coming.
This move demonstrates Beatport’s recognition of the fact that the brand is not only a download platform, but also a point of cultural reference. And who better to categorize music than major artists themselves?
“Beatport serves DJs from two different worlds – the big, EDM festival worlds and the underground scene. These scenes interconnect, but it’s rare that a DJ wants to play both types of music. One of the key changes Beatport is making is that from now on each genre will only address one of these worlds. By introducing Big Room and Future House as genres we are placing all of the music for the first group of DJs in two new, easy-to-browse categories.” – Terry Weeringasinghe, Beatport VP of Marketing
Beatport is now recategorizing over 500,000 tracks. Since that is much more than a one-man job, the company has enlisted a ‘genre committee’ of major artists and tastemakers, some of who remain confidential.
“Recategorizing the genres is a great idea and I’m honored Beatport asked me to be a member of the genre committee,” commented DJ/producer Madison Mars. “This will make selecting tracks and the overall shopping experience on Beatport much easier for me and any future house fan out there.”
Check out some of the members of Beatport’s brand new genre-categorizing team below:
Kim Ann Foxman
Nora En Pure