Insomniac, known for their amazing electronic dance music festivals throughout the globe, are partnering with entertainment giant C3 to bring a brand new festival to Todd Mission, Texas in Spring of 2017. The festival, Middlelands, will boast music and camping smack dab in the middle of the most beautiful season in Texas. The debut collaboration between the two entertainment leaders (who have birthed festivals such as Electric Daisy Carnival and Lollapalooza), Middlelands, will host three days of must-see artists and four nights of blissful camping underneath the big Texas sky.

After release of the news, Pasquale Rotella, founder and CEO of Insomniac (and industry legend), stated “Over the years, we’ve imagined building something new and unique with our friends at C3 Presents. Bringing together our teams will enhance the magic, diversity and community that can be created at a destination festival like Middlelands.”

Image result for middlelands

Similarily, C3 partner Charlie Walker released a statement: “We are looking forward to working with Pasquale and the Insomniac team on this exciting new festival in our home state. Insomniac shares our vision for a quality fan experience and the fusing of our two worlds is a great opportunity to see what the next level of festival can deliver.”

To receive the latest announcements on Middlelands, fans can sign up for email updates at Be sure to follow Middlelands on  FacebookTwitter and Instagram. Additional details surrounding Middlelands will be released over the coming months.