After Gary Richards, Agata Alexander, and HARD Events dropped the trailer for HARD SUMMER 2017, many fans were severely offended by the direction of the video.
Richards, who also performs as Destructo and founded HARD Events in 2007, extended a public apology to anyone who might have been offended by the trailer, explaining that it was created as a “satirical piece to raise consciousness at a time when equality issues are of utmost importance.”
You can read Richards’ full statement, as given to Billboard, below:
“Here at HARD Events we are here for everyone. The HARD SUMMER trailer was created as a satirical piece to raise consciousness at a time when equality issues are of utmost importance. Our goal is to promote good music and we are trying to give women more of a platform at our festival.
My intentions here were only to help, not offend anyone, in supporting Agata’s vision and message. I understand that she does not speak for all women and how people could be upset by the trailer. There is always a risk of misinterpretation when satire is used, but we felt it was right to let her express herself and have creative control over the piece. We want to extend a sincere apology to those who were offended.
We hope the conversations started by this piece bring the change we intended and we will continue to be a champion for Women’s rights within our community and world at large.”
Check out the lineup for HARD SUMMER, featuring an impressive 25 female artists here.