YouTube promotional channels have been propelling artist’s careers for many years; however, they’re really becoming a necessity for an up-and-coming artist that is expanding their reach. Music channels like xKito, NoCopyrightSounds, and Trap Party have been key players in music curation and highlighting upcoming talent. Noiseporn had a chance to speak with founder of Trap Party, Cristian Tugui.
Who or what inspired you to start Trap Party?
Before starting Trap Party, I was a big fan of Waka Flocka Flame and Lil Jon. I would listen to their music on SoundCloud everyday while walking to school and back home. With cheap ear plugs and a Blackberry phone, I would shuffle same 10 songs everyday. That’s when I tried to search for their music on YouTube but couldn’t find much. At that time I found a few YouTube channels that uploaded Waka Flocka, but not the songs that I was looking for. That’s when I decided to open my own YouTube channel and upload content that I like and what I think people would be searching for.
Trap Party has become a very respectable promotional channel on YouTube. How did you anticipate this much success and recognition in such a short period of time?
The Trap Party brand was born in March of 2013. It started as a hobby and boredom and slowly turned into a well known brand and full-time job. It was all about promoting artists, no matter if they were underground or well known artists. We helped everyone because we loved their music. Daily uploads helped us a lot because our channel had steady traffic everyday because our channel was updated everyday. Adding to that we’ve had a couple videos that blew up and currently have between 5-23 million views. That for sure helped our channel to grow faster and spread the videos around the world.
Tell us a little bit about what it’s like to run and manage a promotional YouTube channel. What does your average day look like?
I would say my whole day consists of emails. As soon as I wake up, the first thing I do is check my phone for any music related notifications. After that, I open my laptop and go through my emails. Sometimes you get good news emails sometimes bad, but most of them are submissions. That’s when the fun part begins: sorting out all the submissions. After that, I check the channel and the latest upload and how well or bad it did and what are subscribers feedback. Then you make notes to what they liked or didn’t like and what I can improve on. After doing it for a few hours non-stop, I like to go out in the city for a drive and fresh out my mind. I then head back home and get to work. In one week I go through an average of 1,000 emails.
Have you thought about expanding the Trap Party brand to other areas, such as becoming a label, media outlet (news site), a Trap Party festival, etc?
Yes, we have. We currently have a few projects on the side we are working on. One of them is our record label by the name Swisted Selections, which has over 50,000 followers on SoundCloud and where we try to do 1-2 releases per month. Aside from that we have a sample pack page called Elemeno Collective with over 40,000 followers where we release free sample packs for artists to download and create new content.
We have a lot planned for Trap Party brand. Yes, a festival is something we’ve been working for a while now because we believe we have the perfect name for that. We for sure will keep you guys updated with any upcoming updates regarding Trap Party festivals.
What’s a common error that you often see with submissions from artists, managers, or other labels?
Submitting their content to me when it’s meant for another YouTube channel or putting the wrong track links. Both happen quite often.
What is your favorite element about trap music? Is it the bass, synths, culture?
What got me hooked into trap music was the bass. Currently I like everything. Everyday there are new artists and new songs that just blow my mind. I’ve heard artists that have fewer than 10k followers but make better music than artists with 100k followers. All these new artists are changing the trap scene and adding new elements in their songs.
Where do you see the future of trap music going?
I think trap music is not really going anywhere and it will be here for a long time. Time to time it changes a little bit, and people use it in more heavy songs or more chill songs, but at the end they all have the same idea.
How important is it for an upcoming DJ or producer to get their music onto a music promotional channel like Trap Party? Is it a necessity in order to further their careers?
Now-a-days it is all about numbers. I think that when a label reaches out to an artist to sign them or have a release they first of all check their statistics on Spotify, SoundCloud, and YouTube. If a lot of YouTube channels upload artists’ content and it has good plays, it’s a big plus for the artist. Uploading artists’ music on the Trap Party YouTube channel will help the artist with views and traffic to their main pages, as well as look good when labels or managers check their statistics. We’ve had artists whose videos have between 1-5 million views on our YouTube channel and it helped them on Spotify or signing them with bigger labels.
Aside from having good music, what’re some things that an artist should consider before submitting music to a promotional channel like Trap Party? What can they do to make them standout amongst the other submissions?
If any artist would like to stand out a little bit while submitting their content to a YouTube channel or any other promotional company, include the full track name in the subject line. In the email itself tell us a little bit about yourself, who you are, and why you think your song is a good fit to our YouTube channel. Include a SoundCloud private or public link where we can take a listen to the song, and be patient. Sometimes it might take us days to check the emails, but feel free to send us a follow up email a week after your submission.
Listening to trap music all day long has to get tiring. What’re some other genres or artists that you listen to when you’re not listening to trap music?
Aside from trap music, I enjoy listening to chill and house music. When I’m driving I turn Spotify on and let it shuffle all new and trending tracks.