Fashion designer and Louis Vuitton artistic director Virgil Abloh is tapping into the music industry. However, it’s not surprising considering his recent collaboration with Boys Noize.
The Off White founder has just launched his very own radio show on Beats 1, which took place at none other than Louis Vuitton’s home and atelier in Asnières, France.
The new concept, dubbed Televised Radio, will act as an “audio mood board” for Abloh, with new music and classic hits expected to be in the rotation. Guest contributors will be invited into the studio for discussions about art, design, fashion and, of course, music.
“Music has an amazing ability to bring people together, and I couldn’t think of a better format to catalog all the multidisciplinary work I do under one umbrella,” said Abloh. “I’m using the two hours every so often to discuss various design projects and the rationale around them… in an effort to highlight my friends that make up my creative world. Apple’s design legacy and consideration of fostering art and design made it a perfect partnership.”
“As fashion shifts its point of view, embracing the influence of hip-hop culture, we felt that the time was right for Virgil to present a larger story through an exclusive Beats 1 show on Apple Music, which offers a glimpse into his design studio and the musical references driving the debut of his new collection next week, plus his other prolific work,” said Apple Music head of content Larry Jackson. “In my opinion, there’s no better contemporary designer and creator to partner with.”
Televised Radio kicks off Monday, June 18 at 10 a.m. EST. Tune in at Apple.co/tvr.