Lake Michigan’s thick humidity and my polyester pencil skirt obsession created the perfect condition for maximum chaffing, a great way to start my full day at North Avenue Beach. Chicago Sport & Social Club presented Volleywood Featuring Corona Electric Beach, a one-day electronic dance music festival with headliners Thomas Jack and tropical house maestro Matoma.
Corona Light left me satiated. I’m hardly a drinker, but this lager’s crisp bite was quite pleasant. The tiki bar’s flimsy foldable tables held branded azure sports jerseys that read “Beats meet the beach.” Neighboring vendors such as Ghost Lifestyle and Morning Recovery offered guests gratis pre-workout and post-party elixirs. My ombré Matoma flag served its purpose as the most sought-after photo op party prop in all the land. In the true spirit of summer, I even let this hipster lady spray paint a pineapple on my shaven head.
The 1,128 foot tall John Hancock Center skyscraper framed Thomas Jack’s deep house set. Inflatable beach balls flew over Red Bull tent tarps, ornamenting an otherwise dull sky. Åsnes, Norway’s Matoma performed “Lonely” (feat. MAX) plus Party Favor‘s “Wiggle Wop,” while comically yelling “Holy Moly” on three separate occasions. Chicago disc jockey Jack Novak played her mash-up of Eminem’s “The Real Slim Shady” and Tujamo & Danny Avila’s “Cream.” Then, I turned into a pumpkin.