The California duo kicks things off with their experimental sound design and minimal production techniques, and the name of the single says it all–”what?” Stoner-worthy quotes lead you in, alluding to the fact that branding is not the pair’s focus, setting them apart from a majority of their industry counterparts. Vocal resampling, dubstep-influenced growls and practical basslines bring this track to a bittersweet ending.
Keeping branding to a minimum, “okay” takes things up a notch with a mystifying introduction before exploding into heavier territory. Showing a disregard towards typical EDM song structure, “-lil jon” follows a similar pattern of unexpected twists and turns, making this one a personal favorite. The forward-thinking duo’s ability to keep things complex, yet well-composed, is paramount to their success.
Listen/stream “now thats what i call branding” here.